How can you use your website and online presence to take your artistic career to the next level and beyond? My desire to show you and other artists how to do exactly that is what motivated me to write my new eBook The Artist’s Website. In today’s web-savvy world, a fully functional and unique website is one of the best ways you can:
- Get more work/gigs
- Gain exposure
- Create buzz and publicize your shows
- Expand both your audience and network
- Impress organizations and institutions
In my eBook, I show you how to:
- Greatly increase the chances that site visitors will give you their contact info before leaving your site
- Put together a kick-butt monthly newsletter that your subscribers will look forward to reading
- Sell your art on your website, be it physical or digital goods- and increase chances that visitors will buy
- Create a calendar to get more people coming to your shows
- Optimize your images and create a photo gallery that visitors will truly appreciate and enjoy
In addition, I show you:
- Why your website colors are crucial to its success—and why the wrong colors could plague it
- How you can assemble a collection of quotes about your work and use them on your website and in other promotional materials
- Why poor use of social media is the number one mistake artists make online and how using them correctly can help you more than you might think
- The best online networking websites in the areas of music, visuals arts, photography, and writing- and how to use them to your advantage
- The Do’s and Don’ts of choosing that perfect domain name
- The secret to keeping your website visitors coming back time and time again
… and much more!
“I found The Artist’s Website to be illuminating. Janelle clearly establishes herself as an expert on the subject matter while maintaining a fun, light tone that makes this e-book accessible to all and an enjoyable read. She combines important conceptual ideas with practical suggestions, and I particularly appreciated how she suggests specific resources for artists to use as they build a website. Highly recommended!”
- Rick Vanmatre, professor of jazz saxophone at the Univ. of Cincinnati Conservatory
Who should read this eBook?
The Artist’s Website is for any performing, visual, or literary artist looking to take their artistic life to the next level by building a website that will showcase all areas of their art and be an all-encompassing promotional tool to further their career.
What will I gain from reading this book?
By the final page of this e-book you will have developed a clearer picture of what your site should look like, the elements it should contain, and the feeling you want it to give your visitors. My goal is not only to get you excited about what your website can be and do, but on your way to making it a reality.
Is this book only for visual artists?
Absolutely not—I have taken special care to make this e-book accessible and useful to all kinds of artists. For areas of the book where I mention specific tools such as networking websites, I make sure to list options for all artists: musicians, visual artists, photographers, and writers. Whatever your artistic field, you’ll find The Artist’s Website to be tremendously useful and relevant.
How much does it cost?
After giving it some careful thought, I’ve decided that The Artist’s Website will be best put to use if it can be distributed and dispersed freely among artists of all kinds. So, my gift to you: a link to the full edition of The Artist’s Website at no cost to you, which I encourage you to read and use to help with your own website. All I ask in return is that you subscribe to our monthly newsletter The Artist Continuum, which is packed full of artist networking tips and online tools & resources for artists like you. To receive my new eBook and The Artist Continuum, subscribe at the bottom of this page. After you click “Get Your Copy” – check your email and you’ll see your download link (please note that download links will be good for 24 hours).
Here are the titles of just a few of the chapters you’ll find in The Artist’s Website:
- Making the Sale: Increasing the chances your visitors will purchase your art
- Let’s Get Social: Using social media to expand your audience
- Places and Names: How to make your calendar truly inviting
- Let’s Talk About YOU: Getting a great quote for your site
In this digital age, artists with unique and user-friendly websites meet more people, do more shows, get more opportunities, and have more fans than their non-website owning peers. The harsh truth is that if you don’t have a working website that represents you and your art as it should, you’re doing yourself a great disservice. The Artist’s Website also includes questions at the end of each chapter to get you thinking about how the concepts discussed in the book relate specifically to you and your site, and to get you on your way to putting these ideas into action.
Here’s an excerpt from Chapter 2: Making the Sale.
…When it comes to selling products on a website, you basically have two options: to sell directly from your site, or to have a link to another site where you have your items for sale via a third party service. You might argue that there is no real difference between these two options, but I would beg to differ. Being on your website reiterates that the product is coming directly from you, and you want to keep your visitor on your site as long as possible. What follows are some resources you may find helpful in getting your art for sale online. I have broken it into four categories: digital music, digital photography, e-books, and physical works….
And here’s an excerpt for Chapter 5: Scheming Colors.
…Color is very powerful in how it promotes memory. Because of this, one of the best things you can do for yourself as an artist is to use the same color scheme on your website as you do on your other promotional materials, especially your business cards. What this will do is make it easier for people to make a connection between your various materials. For example, if you hand someone your business card, and later on you send them an email and they end up visiting your website (which of course has the same color scheme as your card)—they’ll be far more likely to make the visual connection between the person who gave them the card, and the person whose website they are viewing. Color and how it relates to memory is a powerful tool, and one that you want to use to your advantage….
In our world today, an attractive, functional, and personalized website is one of the best tools an artist can have in furthering his or her career. And The Artist’s Website will provide you with the basic knowledge and resources you need to make that happen.
If you’re ready to take your website, your online presence, and your artistic career to the next level, simply subscribe to our monthly newsletter The Artist Continuum below to be sent your download link to receive this eBook completely free. After you click “Get Your Copy” – check your email and you’ll see your download link (please note that download links will be good for 24 hours). I wish you every success!
